Ganni has released its Spring-Summer 2026 campaign, photographed by Harley Weir and styled by Vanessa Reid. The campaign was shot at a countryside villa, drawing inspiration from creative director Ditte Reffstrup's childhood summer home in Denmark.

The images showcase the collection against a backdrop of maximalist interior design and layered domestic details, with soft lighting that evokes seasonal transitions. Reffstrup describes summer as a period of self-discovery, noting how childhood memories shape personal identity over time. The Spring-Summer 2026 collection translates this concept into wearable pieces designed to capture and preserve fleeting seasonal moments.

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