Crocs reported a 1.5% decline in 2025 revenue to $4 billion, as strong international growth in its core Crocs brand was offset by continued weakness at HeyDude. Q4 revenue fell 3.2% to $958 million, with direct-to-consumer sales rising 4.7% while wholesale dropped 14.5%. For the full year, Crocs brand revenue increased 1.5% to $3.33 billion, driven by nearly 12% international growth despite a 6.8% decline in North America. HeyDude revenue fell 13.3% to $715 million. Looking ahead, Crocs forecasts flat to slight overall revenue growth in 2026, with Crocs brand sales up 0-2% and HeyDude projected to decline 7-9%.

Related reading: Feng Chen Wang’s alien Uggs take Paris