Chloé has unveiled its Summer 2026 campaign, photographed against an undeveloped coastal backdrop. The imagery tracks shifting light from early morning to dusk, with silhouettes integrated into the natural surroundings. The campaign revisits the brand’s founding themes of freedom, lightness, and instinctive femininity. Light is used to mark the passage of time and convey sensory shifts throughout the day. Six models — Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan — appear in group and individual shots styled in a secluded coastal space.

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