Bernard Arnault has moved swiftly to increase his family’s stake in LVMH, purchasing roughly 100 million euros ($104 million) in shares on January 28 and accumulating 757,000 shares worth 407 million euros ($424 million) by February 4. The buying spree followed Arnault’s pledge during LVMH’s January 27 earnings call to raise the family’s stake above 50% this year. The announcement came as the company reported weaker-than-expected 2025 results, sending shares down and erasing $15 billion from Arnault’s net worth in a single day.

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