Japanese beauty brand Shiseido has appointed global music star and Blackpink member Lisa as its new global brand ambassador. She will also serve as the face of the brand’s signature product, the Ultimune Power Infusing Concentrate. In a statement, Shiseido highlighted Lisa’s international influence and continuous artistic evolution as aligning with the company’s core values. To launch the partnership, a global digital campaign titled “Fast. Slow. Free.” will be posted on Shiseido’s social media platforms in February.

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