Swiss watchmaker Tudor has launched its first online flagship store in mainland China on Tmall Luxury Pavilion. The flagship store offers nearly 100 timepieces spanning six core collections: Black Bay, Pelagos, 1926, Royal, Clair de Rose, and Ranger. The Black Bay 54 “Lagoon Blue” edition is being released exclusively on Tmall. Consumers purchasing Tudor watches through the platform will receive the same five-year international warranty offered at offline boutiques, along with standard online services such as installment payment options and customization where available.

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