Saint Laurent tops Lyst Q4 index as Massimo Dutti debuts in top 20
According to the Lyst Index for the fourth quarter of 2025, Saint Laurent maintained its position as the world’s hottest brand, followed by Miu Miu and Cos. This marks a continuation of the ranking from the previous quarter. Saint Laurent, which first claimed the top spot in Q3, solidified its lead with a 6% increase in demand. The brand’s Vendome slingback heels also entered the top 10 product rankings. Massimo Dutti entered the top 20 for the first time, landing at 19th place with a 90% quarter-on-quarter demand increase.
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