L’Oréal Paris has launched its Chinese New Year campaign with a short film starring ambassador Tang Yan (唐嫣). Titled “Help! I Swapped Bodies with a Top Star?”, the film uses a body-swap plot where Tang plays both an ordinary woman dreading holiday family pressure and a famous actress too busy to go home, culminating in a message about the universal importance of family warmth. The integrated campaign also includes a “reverse reunion” surprise, extensive out-of-home ads in Shanghai’s transit systems, and a scheduled live New Year’s Gala event.

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