Loewe has launched a lantern exhibition at Nanjing’s Yuyuan Garden for Chinese New Year, extending the narrative of its recent animated short film inspired by the fable Pony Crossing the River. The event features themed lantern installations and water-screen animation projections. The brand also invited Qinhuai lantern inheritor Lu Min to discuss craftsmanship. A complementary urban installation is also on display in Shanghai, while Loewe’s podcast released a special episode exploring animation and New Year culture.

Related reading: Loewe bikes, LV ship: Top 6 China marketing campaigns of 2025