German sandal maker Birkenstock announced its first major growth strategy since going public in 2023, targeting double-digit annual increases in revenue and earnings per share through 2028. The company aims to add 1 billion euros ($1.08 billion) in revenue over three years, driven by plans to double its Asia-Pacific business and achieve double-digit growth in the Americas and Europe. CEO Oliver Reichert emphasized the controlled production model maintaining demand above supply. Despite strong performance, Birkenstock’s stock trades below its 2023 IPO price. The company announced a share repurchase program of up to $200 million for fiscal 2026.

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