Nanjing Deji Plaza recorded sales of 26.24 billion RMB ($3.65 billion) in 2025, a 7.1% increase YoY, with annual customer traffic exceeding 66 million visits. The center introduced 83 new stores, including flagship outlets from Louis Vuitton and Mac. Major renovations were completed, including a garden-themed dining area and an expanded multi-floor art market. Marketing efforts featured 25 events across 10 key promotional periods, supported by IP collaborations, interactive installations, and AI-generated content. Deji Plaza was recognized as China’s top-performing shopping center by sales in a recent Nanjing government report.

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