Authentic Brands Group has acquired a 51% stake in fashion brand Guess, valuing the company at approximately $1.4 billion. The deal makes Guess ABG’s second-largest brand after Reebok and boosts ABG’s total annual retail sales to approximately $38 billion. Under the agreement, ABG will own a majority of Guess’ intellectual property, while co-founders Paul and Maurice Marciano, along with CEO Carlos Alberini and Nicolai Marciano, will retain 49% of the IP and 100% of global operations. Guess will go private after trading on the NYSE since 1996. ABG founder Jamie Salter believes Guess has potential to grow into a $10 billion business from $3 billion in revenue in 2025.

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