Anta Sports has reported its 2025 full-year operational results, showing mixed growth across its brand portfolio. Excluding Amer Sports, the main Anta brand achieved low-single-digit retail sales growth, while Fila saw mid-single-digit growth. The group’s other brands, including Descente and Kolon Sport, delivered a 45%-50% increase. Analysts attribute Anta’s resilience to its diversified multi-brand strategy spanning mass-market, premium, and professional sport segments. The company’s high-growth “Other Brands” segment is approaching annual sales of 10 billion RMB ($1.4 billion), highlighting expansion success.

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