Swiss watch brand Swatch has recently opened a full-range boutique at the CDF Sanya International Duty-Free Shopping Complex in Hainan, further expanding its presence in China’s duty-free market. The new store aims to attract both international and domestic travelers visiting Sanya. It prominently features a range of products including the collaborative dive watch series with Blancpain, co-branded pieces with Omega, and the special 2026 Year of the Horse zodiac watch titled “Riding the Clouds.” This move represents Swatch’s strategic effort to capitalize on development opportunities within the Hainan Free Trade Port.

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