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Lululemon reunites with Zhu Yilong for CNY 2026 film

Lululemon has launched its 2026 Spring Festival short film, “Spring, Repeating as New.” The film features cellist Yo-Yo Ma, brand ambassador and actor Zhu Yilong, and Chinese figure skaters Ren Junfei and Xing Jianing. Inspired by Ma’s performance of a Bach prelude, the film explores themes of renewal and finding new meaning within daily routines. This marks the brand’s third consecutive Spring Festival campaign. The launch coincides with the release of Lululemon’s 2026 Chinese New Year collection, featuring festive colors and zodiac-inspired motifs with gold embroidery, now available in stores and online.

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