Chinese down jacket maker Bosideng has opened a pop-up store for its premium Areal collection at the Galeries Lafayette flagship in Paris. The line was co-created with British designer Kim Jones, known for his work at Dior and Fendi. This marks the first European retail presence for the Areal collection, making Bosideng the first Chinese down brand to operate a pop-up at the iconic Paris department store. The launch represents a key step in Bosideng’s strategy to expand its global presence and elevate its brand internationally.

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