Valentino announced Chinese actress Song Zu’er as its new brand ambassador. The appointment coincides with Valentino’s 2026 Chinese New Year campaign. Directed by photographer Julie Greve and filmmaker Marcus Tang, the short film features Song and model Lü Yifan wearing pieces from Valentino’s 2026 early spring collection. Set in a dreamlike ice room, the video centers on themes of reunion and new beginnings, employing a lantern motif. Song, known for her television and film roles, boasts over 16 million followers on Weibo.

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