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Kendall Jenner named Emporio Armani fragrance ambassador

Emporio Armani appointed Kendall Jenner as its Global Fragrance Ambassador to front the campaign for Power of You Eau de Parfum, launching in February. Created by Givaudan perfumers Nisrine Grillié and Nadège Le Garlantezec, the fragrance is housed in a bottle inspired by the brand’s bestselling men’s scent, Stronger With You, featuring golden interlocking rings and ruby-red liquid. The perfume launches in Europe on January 20, with global rollout to the U.S., Middle East, and Asia through March and April. Industry estimates project first-year retail sales could reach 150 million euros ($162 million).

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