British professional luxury hair styling brand ghd opened its first physical boutique in mainland China in Shanghai’s Xintiandi Dongtaili. The opening coincides with the brand’s 25th anniversary, marking a significant milestone in its expansion within the Chinese market. The boutique offers GHD’s core range of hair styling tools, allowing consumers to experience the brand’s innovative technology and performance firsthand. Starting with Shanghai, GHD aims to redefine the high-end retail and professional styling tool shopping experience in China.