Chinese leading skincare company Kans has appointed actress Liu Haocun as its global brand spokesperson. In the accompanying campaign, Liu promotes Kans’ Red Luck foundation and pressed powder, emphasizing long-lasting and oil-control benefits. The brand has launched supporting advertisements in major city centers and is rolling out limited-edition fan merchandise and social media activities. The partnership aligns with Kans’ effort to attract younger consumers and strengthen its expansion into the color cosmetics market. Liu, known for films such as “One Second” and “A Little Red Flower,” has a following of about 5.5 million on Weibo.