Hong Kong health and beauty chain Mannings will close all physical stores in mainland China by January 2026 and cease local online sales on platforms including Tmall and JD.com. The brand will retain only cross-border e-commerce channels. This follows similar retreats by peers including SaSa and Bonjour, reflecting pressure traditional retailers face from cross-border platforms, livestreaming commerce, and experiential beauty stores. After entering the mainland in 2004 and once operating over 200 stores, Mannings has seen its presence shrink to under 50 outlets amid low growth and profitability challenges. The shift to a cross-border model allows focus on sourcing agility and higher-margin niches.