Mac has appointed American singer-songwriter Chappell Roan as its global brand ambassador. Known for dramatic stage looks and distinctive personal style, Roan draws significant artistic inspiration from drag culture. The campaign imagery highlights her signature look — white foundation and bold eye makeup — through black-and-white visuals. The brand stated it will collaborate with her to explore diverse makeup styles and avant-garde color narratives. Roan, born Kayleigh Rose Amstutz, was previously signed to Atlantic Records before parting ways in 2020.