Japanese prestige cosmetics brand Suqqu has launched in the China market, a key step in its global expansion. The brand unveiled its strategy at a Shanghai event, establishing China as a core market. Suqqu will introduce its full range, including signature skincare and complexion products, led by the Moisture Rich Cream Foundation. This product will be offered in an exclusive version for Chinese consumers. The brand has opened an official Tmall flagship store and plans physical retail expansion and entry into the Hainan duty-free market in December.