Lyst has released its 2025 Gift Index, forecasting holiday fashion gifts based on shopping behavior of 160 million users. Data reveals consumer preference for functional yet stylish items. Burberry scarves saw 239% YoY demand increase, with Nova Check scarf searches up 179% week-on-week. Coach’s Cherry Charm surged 99% month-on-month, while Skims’ new pajama set became the top-trending nightwear product. Ugg slippers experienced 46% weekly demand increase. Emerging brand Heaven Mayhem showed 86% weekly growth with Gen Z. Popular items include Longchamp’s brown cosmetics case, Adidas’ pink Samba trainers, and Barbour's patchwork wax jacket.