French jewelry house Boucheron has unveiled a seasonal light installation at its Shanghai Xintiandi flagship store, featuring the brand’s signature Lierre de Paris ivy motif. The installation drapes the historic shikumen building facade with illuminated ivy leaves cascading from rooftops and archways. Following the November 1 flagship opening, the lighting ceremony projected Boucheron’s mascot cat Wladimir onto the facade before the ivy lights illuminated. Attendees included Boucheron Global CEO Hélène Poulit-Duquesne, French Consul General Joan Valadou, and Shanghai Commerce Commission officials. The ivy motif represents Boucheron’s connection to nature, appearing throughout the flagship's interior design.