Balenciaga has become the first luxury fashion house to partner with the hit battle royale game “PUBG: Battlegrounds” and its mobile version, “PUBG Mobile,” both owned by South Korea’s Krafton. The collaboration includes in-game digital outfits, physical merchandise, and competition apparel. In “PUBG Mobile,” players can unlock exclusive Balenciaga looks, including High-Fashion Armor inspired by the brand’s 52nd Couture Collection, plus pieces from the Winter 2025 lineup such as a pink puffer jacket, ripped jeans, and knee-high boots. A limited capsule collection featuring T-shirts, caps, and bag charms will be sold at selected Balenciaga stores. The partnership culminates at the PUBG Global Championship in Bangkok from December 12 to 14.