Asics leads StockX 2025 sneaker sales
Performance running shoes and “ugly-cute” collectibles led 2025’s secondary market according to StockX’s annual trends report. Asics’ Gel-1130 was the year's top-selling sneaker, while Saucony, Mizuno, and Brooks saw sales surge 38%, 148%, and 1,508% respectively. Nike’s Ja 3 led basketball releases, and the Kobe 6 Protro doubled sales from 2024. Ballet-inspired footwear grew 21% annually. Pop Mart’s Labubu remained the collectibles leader, though niche characters like Crybaby, Hacipupu, and Skullpanda showed fastest growth. Holiday season data revealed Jordan IV, Jordan V, and ASICS Gel-1130 as most-wanted sneakers globally.