Montblanc debuted its 2025 holiday campaign, continuing collaboration with director Wes Anderson and starring Chinese ambassadors Jing Boran and Xin Zhilei. Set in a “Mountain Library,” the campaign presents a stylized winter narrative blending writing culture with seasonal gifting. The launch introduces a holiday capsule collection featuring leather goods with archival-inspired illustrations celebrating writing and travel heritage. Photographer Charlie Gray captured the international cast including Rupert Friend, Daniel Brühl, and Joey King in a retro-fantasy holiday setting.