Burberry has launched its 2025 Christmas campaign “Twas the Knight Before …” under Oscar-winning filmmaker John Madden’s direction. The campaign features Jennifer Saunders, Naomi Campbell, Rosie Huntington-Whiteley, Ncuti Gatwa, and Son Heung-min in a festive London party setting that revives Saunders’ iconic comedic style from Absolutely Fabulous. Key outerwear includes Saunders’ two-tone quilted cape, Campbell’s weather-proof trench coat with bow collar, Huntington-Whiteley’s short Fitzrovia trench, and Son Heung-min’s green wool coat and Harrington jacket. The brand simultaneously unveiled global festive installations including knight-themed window displays and Daniel Lee’s Christmas tree at Claridge’s Hotel.