American skincare brand Murad announced Chinese singer-songwriter and actor Cai Xukun as its new brand ambassador for Asia-Pacific. The appointment supports the brand’s “science-powered skincare” philosophy. Cai, with over 38.4 million Weibo followers, will represent core products and professional ethos. Murad launched limited-edition merchandise and unveiled global advertisements on landmark digital screens in New York, London, Seoul, and Tokyo on November 3. Founded in 1989 by dermatologist Dr. Howard Murad, the brand is known for its science-based approach to skincare.