Schwarzkopf Professional, under Henkel’s consumer brands division, has launched its 2025 Fall/Winter trend collection in China, introducing three distinctive style directions: “Effortless Edge,” “Boldly Stylish,” and “Her Chapter.” The presentation featured brand ambassador, actress and singer Li Yitong. The event showcased multiple visual displays, including the Schwarzkopf Professional Greater China Hair Awards (GCHA) hairstylist show, which highlighted the artistic breakthroughs of emerging stylists.