Italian hosiery brand Calzedonia has announced the appointment of Chinese actor and model Zhou Yutong as its new brand ambassador for the Chinese market. The announcement was accompanied by a new campaign featuring Zhou showcasing the brand's latest collections. Zhou Yutong, known for her roles in television dramas such as Will Love in Spring, Nothing But You, and Begin Again, has built a substantial following with 14.18 million Weibo followers. The campaign presents Zhou in various hosiery styles within relaxed, everyday settings. Featured products include the brand’s Fall/Winter 2025 cashmere-blend tights collection, incorporating designs like vertical stripes, lattice patterns, and cable knits.