The Grand Gateway 66 shopping mall in Shanghai concluded its anniversary celebration, which centered around the theme “Gateway to Inspiration.” The event, held on October 28, featured a special performance by the legendary Irish dance spectacle Riverdance, alongside other artistic and community activities. The mall reported a significant commercial impact from the campaign. Compared to the same period during last year’s anniversary events, tenant sales saw a notable increase of nearly 40%. The celebration combined immersive artistic and cultural programming with limited-time shopping benefits and interactive experiences.