Miu Miu has launched its first fragrance-exclusive pop-up store in China at Shanghai's Plaza 66 shopping mall. The temporary space, running until November 7, introduces the brand’s new Miutine perfume to the Chinese market. Designed around the concept of a “Miu Miu girl’s wardrobe,” the pop-up features the brand’s signature Azzurro Blue hue and showcases the classic fragrance collection. The installation includes interactive elements such as a word-play area where visitors can explore their personal definition of “Miutine” and a photo booth using double-exposure techniques.