Italian luxury fashion house Brunello Cucinelli has inaugurated a new two-level boutique in Shanghai’s IFC Mall. Located in the Lujiazui financial district, the store incorporates the brand’s signature aesthetic through clean lines and materials including natural stone, wood, and warm metallic finishes. Soft lighting and layered spatial design aim to create an atmosphere reflective of the brand’s “Gentle Luxury” philosophy. Brand co-CEO and co-creative director Carolina Cucinelli attended the opening event, along with Chinese actors Qin Hailu and Zhu Zhu, and former swimmer Ning Zetao, who each wore looks from the Fall/Winter 2025 collection.