South Korean fashion label Emis officially opened its flagship store in Chengdu’s Taikoo Li on October 23. Founded in Seoul in 2017, Emis — short for “Every Moment Is Special” — blends minimalist Korean aesthetics with streetwear influences. The brand has gained popularity across Asia and is frequently worn by celebrities including Yang Mi, Dilraba Dilmurat, and Cha Eun-woo. The Chengdu flagship features minimalist design and curated displays, situated in one of the city’s most prominent lifestyle destinations. The opening represents Emis’ strategic effort to connect with Chengdu’s youthful, fashion-conscious consumers.