JD.com’s fashion and beauty division launched an immersive “Super Materials” exhibition at Shanghai’s Columbia Circle as part of its Double 11 (Single’s Day) shopping festival. The pop-up, running October 20-26, features products from major labels including Bosideng, Hengyuanxiang, Estée Lauder, SK-II, and Lancôme. The exhibition is organized into five thematic zones focusing on down jackets, wool and cashmere, cotton homewear, outdoor apparel, and cosmetics. Each section showcases nearly 100 curated products through interactive displays. Notable displays include Bosideng’s goose-down jackets and Hengyuanxiang’s cashmere products. During the festival, consumers can purchase featured items with 15% off direct reductions and category coupons through the JD.com app.