British premium activewear brand Sweaty Betty is strengthening its position in China with its Fall/Winter 2025 collection and a new Shanghai pop-up experience. The “Wild Awakening” collection, featuring the brand’s signature Power leggings and animal print designs, debuted alongside an immersive brand space at upscale IAPM mall in Shanghai. Earlier this year, e-commerce services provider Baozun assumed management of Sweaty Betty’s China operations, marking the company’s third major international brand partnership following its takeovers of Gap and Hunter. The brand aims to capitalize on China’s growing demand for specialized fitness apparel.