Fresh, the premium skincare brand under French luxury group LVMH, has appointed actor and singer Wen Junhui as its latest brand ambassador. Wen, professionally known as Jun, is a Chinese artist and member of K-pop boy band Seventeen under Pledis Entertainment. He maintains approximately 6.65 million followers on Weibo. The collaboration will feature Wen promoting Fresh’s Black Tea Kombucha Facial Treatment Essence. The partnership aligns with Fresh’s philosophy of combining naturally-inspired ingredients with modern skincare technology.