LVMH is reportedly exploring the sale of its 50% stake in Fenty Beauty, the cosmetics brand co-owned with Grammy-winning artist Rihanna. The company is collaborating with investment bank Evercore to facilitate the potential sale, according to sources familiar with the matter who requested anonymity due to confidential discussions. Fenty Beauty launched in 2017 with assistance from LVMH’s beauty incubator, Kendo Brands. According to insiders, Rihanna and LVMH each hold an equal share in the company. The potential sale reflects LVMH’s strategic portfolio decisions.