Labelhood, a Chinese fashion platform, has launched a two-week pop-up at Hyundai Department Store’s Apgujeong flagship in Seoul, presenting eight emerging Chinese designers to the South Korean market. Dubbed “Labelhood Seoul Performance,” the event features brands including Ao Yes, Assignments, Marchen, Markgong, Shushu/Tong, and Erdos, showcasing ready-to-wear and knitwear collections. The pop-up is part of the Fashion Shanghai initiative supported by the Shanghai Fashion Design Association to promote Chinese designers globally.