Louis Vuitton released an updated Chengdu City Guide with avant-garde poet Zhai Yongming as guest editor. The update follows the guide’s initial 2022 release helmed by architect Liu Jiakun. The luxury brand is hosting a “Chengdu, Let’s Go” pop-up at Regular Park from October 17 to 22, showcasing the guide alongside books, gifts, and travel accessories. Visitors can register through Louis Vuitton’s WeChat mini-program for activities including tea tasting, calligraphy workshops, and culinary sessions. The launch featured traditional Chengdu elements like bamboo weaving and sugar painting, plus a book signing and performance by Ma Siwei. Louis Vuitton also introduced three “Journey to China” fragrances.