Estée Lauder has inaugurated a new Fragrance Atelier within its La Maison des Parfums on Rue Volney in Paris. The facility will serve as a global innovation center focused on accelerating luxury perfume development. The atelier integrates traditional perfumery with AI-supported creation processes, molecular analysis, and neuroscience-based consumer modeling. The company stated these resources aim to shorten fragrance development cycles by 30%-50% in coming years. Functioning as a shared resource for brands including Jo Malone London, Tom Ford, and Le Labo, the 2,000-sqm Paris location consolidates perfume, creative, and innovation teams.