Porsche opens garage concept pop-up in Shanghai
Porsche has launched a pop-up space in Shanghai under the theme "There Is No Substitute," drawing inspiration from a “time garage” concept. The two-level exhibition features a ground floor replicating the Porsche Museum’s double-layer display stands, linking classic models with racing heritage. A 15m-high spiral art installation constructed from GT rear wings anchors the space. The second level focuses on customization, with interactive zones titled “Color Your Dream” and “Dream Workshop” showcasing personalization services. The space emphasizes emotional connection over direct sales.