French high jewelry house Messika has appointed 20-year-old Chinese actor Mark Ma as its newest “Brand Friend,” aligning with the launch of its “My New Move” campaign. The announcement coincides with both the brand’s 20th anniversary and the actor’s 20th birthday. Ma made his acting debut in 2017 and has appeared in several popular television series, including Ruyi’s Royal Love in the Palace, The Sword and the Brocade, and Meet Yourself. He currently has 1.85 million followers on Weibo. During the Messika 2025 high jewelry show in Paris, Ma visited the brand’s Rue de la Paix boutique.