Hong Kong jewelry giant Chow Tai Fook has entered a three-year partnership with the National Basketball Association to create co-branded products for the Greater China market. The collaboration, announced ahead of the NBA China Games, will feature jewelry pieces inspired by team logos and basketball culture. The collection includes gold pendants and silver accessories featuring team emblems with limited-edition packaging. The series launched in Macau on October 1 and is scheduled for global release on October 22. This partnership represents Chow Tai Fook’s latest effort to reach younger consumers through sports collaborations.