Burberry has launched its new outerwear campaign, “It’s Always Burberry Weather: Postcards from London,” a series of short films celebrating British character and craftsmanship. Directed by Chief Creative Officer Daniel Lee, the campaign follows first-time tourists discovering London’s everyday wonders. Academy Award winner Olivia Colman brings the city to life through various characters, from a cricket enthusiast to a chip shop owner. Chinese supermodel Liu Wen joins as one of the travelers, alongside Amelia Gray, Mona Tougaard, Lucky Blue Smith, and Tyson Beckford. The campaign supports the launch of Burberry’s new outerwear silhouettes, continuing the brand’s 165-year heritage.
Liu Wen stars in Burberry weather campaign
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