The Estée Lauder Companies confirmed it will participate in the China International Import Expo for the seventh consecutive year. The company will showcase all brands sold in China at the event, which opens in 30 days. This year’s exhibit features historical products, interactive experiences using advanced technology, and dozens of new products across skincare, makeup, and fragrance categories, including global and China debuts. The display includes multiple zones reflecting the group’s heritage and forward-looking vision. Onsite activities include academic sessions on R&D and makeup demonstrations.