Revlon appointed beauty veteran Amber Garrison, former global brand president of Origins, to lead Elizabeth Arden and its global fragrance business. The 114-year-old brand is experiencing promising growth in China despite overall premium sales declines. Elizabeth Arden’s skincare sales grew 5.3% in 2024, with China sales jumping 24% during Singles’ Day. The brand is accelerating its local strategy with a Chinese brand ambassador and local R&D team, positioning China as key to its global revival.