Swiss sportswear brand On has set up a themed booth and interactive fan zone at the 2025 Rolex Shanghai Masters, which opened at the Qizhong Stadium this week. The installation allows visitors to explore the brand’s tennis collections and participate in activities inspired by the sport. Highlights include a DIY station where fans can create customized tennis keychains, as well as large-scale poster giveaways featuring On athletes such as Iga Świątek, Ben Shelton, and co-founder Roger Federer. The booth also showcases a Shanghai-exclusive edition of The Roger Pro sneakers, designed with purple accents and “Shanghai” lettering in tribute to Federer’s 2017 victory at the tournament.